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Clay is a full GTM platform with a learning curve and credits. If you want the enrichment, scraping, and AI without leaving Google Sheets, ReplyLabs is the lighter alternative. Here is the side by side.
| ReplyLabs | Clay | |
|---|---|---|
| Works in Google Sheets | ||
| Multi-step pipelines (Verify, Scrape, AI) | ||
| Multi-provider AI prompts | ||
| Bring your own AI keys | ||
| Scraping that works on LinkedIn | Via Claygent | |
| Cost preview before you run | ||
| Email verification | 99% deliverability | Via provider |
| Learning curve | 5-minute setup | GTM engineering |
| Free tier | Limited | |
| Starting paid price | $19/user/mo | $167/mo |
Clay: GTM orchestration platform.
What is the best Clay alternative for small teams?
ReplyLabs, if you want enrichment and AI without a separate platform. It runs inside Google Sheets, starts free, and costs $19 per user per month with no credit-counting overhead.
Is ReplyLabs cheaper than Clay?
For most small and mid teams, yes. ReplyLabs starts at $19 per user per month versus around $167 per month for Clay, and charges only for succeeded rows.