Glossary

Short, plain-English definitions of the terms that show up in outbound and enrichment work.

• AI prompt
• API key
• Bounce rate
• BYOK (Bring Your Own Key)
• Catch-all email
• Deliverability
• Firmographics
• ICP (Ideal Customer Profile)
• Rate limiting
• Spintax
• Token (LLM)
• Waterfall enrichment
• Web scraper