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Apollo.io pairs a large B2B contact database with a built-in sequencer. ReplyLabs is a Google Sheets add-on that verifies, scrapes, and AI-enriches the rows you already have. Here is how they differ.
| ReplyLabs | Apollo.io | |
|---|---|---|
| Works in Google Sheets | ||
| Multi-step pipelines (Verify, Scrape, AI) | ||
| Multi-provider AI prompts | Limited | |
| Bring your own AI keys | ||
| Scraping that works on LinkedIn | ||
| Cost preview before you run | ||
| Email verification | 99% deliverability | Variable |
| Finding emails | Coming soon | |
| Free tier | ||
| Starting paid price | $19/user/mo | $49/user/mo |
Apollo.io: B2B database and outreach suite.
Is ReplyLabs an Apollo.io alternative?
For the enrichment and personalization side, yes. ReplyLabs verifies, scrapes, and AI-enriches rows inside Google Sheets. It does not host a contact database or send sequences, so it pairs well with whatever sender you already use.
How does email verification compare?
ReplyLabs verifies emails at 99% deliverability and only charges for checks that return a verdict. Apollo bundles verification with variable results depending on the source.
What about pricing?
ReplyLabs is free to start, then $19 per user per month with pay-as-you-go for AI, verify, and scrape. Apollo starts at $49 per user per month and is credit-heavy.