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Clay is a powerful GTM orchestration platform with its own interface and credit system. ReplyLabs does enrichment, scraping, and AI where your data already lives: Google Sheets. Here is the side by side.
| ReplyLabs | Clay | |
|---|---|---|
| Works in Google Sheets | ||
| Multi-step pipelines (Verify, Scrape, AI) | ||
| Multi-provider AI prompts | ||
| Bring your own AI keys | ||
| Scraping that works on LinkedIn | Via Claygent | |
| Cost preview before you run | ||
| Email verification | 99% deliverability | Via provider |
| Finding emails | Coming soon | |
| Free tier | Limited | |
| Starting paid price | $19/user/mo | $167/mo |
Clay: GTM orchestration platform.
Is ReplyLabs a Clay alternative?
Yes, for teams who want enrichment and AI without leaving Google Sheets. ReplyLabs covers verify, scrape, and AI pipelines from $19 per user per month, with no separate interface to learn.
What does Clay do that ReplyLabs does not?
Clay has a larger built-in data-provider marketplace and email finding today. ReplyLabs focuses on running pipelines inside your sheet, with bring-your-own-key AI and a cost preview before every run. Email finding is on the ReplyLabs roadmap.
How does pricing compare?
ReplyLabs starts free with a $20 credit, then $19 per user per month for Pro. Clay starts around $167 per month plus credits. ReplyLabs charges only for succeeded rows.